Trade Challenge 'Brewing' Between Alberta & Ontario on Craft Beer

Minister Joe Ceci and Minister Deron Bilous are joined by Alberta brewers Neil Herbst and Greg Zeschuk to announce support for Alberta's small brewers.

Alberta Trade Minister, Deron Bilous says it doesn’t make any sense that it’s easier to sell Alberta beer in Tokyo than it is in Toronto.

The provincial government is launching a trade challenge against Ontario over unfair liquor policies which it says prevents Alberta manufacturers from accessing the Ontario market.

Alberta Trade Minister, Deron Bilous says it doesn’t make any sense that it’s easier to sell Alberta beer in Tokyo than it is in Toronto.

Alberta lists 37 hundred products from other parts of Canada, including 745 from Ontario. By contrast, Ontario imports only about 20 Alberta products despite their market being three times as large. Meanwhile, Alberta products are readily sold in Japan, the United States and across the European Union.

Bilous calls that unacceptable.

In addition to the trade challenge, Alberta is introducing a universal small brewer markup, allowing small brewers to reinvest in their business and continue to grow.

Quick facts

  • There are 99 small beer manufacturers in Alberta.
  • The discounted small brewer markup is open to all brewers producing up to 50,000 hectolitres of Annual Worldwide Production (AWP).
  • Brewers with AWP of more than 50,000 hectolitres will continue to have the standard markup of $1.25 per litre applied to their product.

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